Web3 Payments
xPayLink
Payment infrastructure brand and marketing site built to explain a technical product to non-technical buyers.
The challenge
The product was powerful but invisible. Everything on the old site was written for engineers, so finance and operations buyers bounced before they understood what xPayLink actually replaced.
Our approach
We rebuilt the narrative first, then the interface. One clear promise above the fold, a payment flow visualised step by step, and a typographic system strict enough to keep every future page on brand.
The outcome
A marketing site the team can extend on their own — new pages ship from existing blocks instead of new design rounds.
What we shipped
- /Message hierarchy rewritten around the buyer, not the stack
- /Reusable section library covering 90% of future pages
- /Dark-first visual language with a strict typographic scale
Services
- Brand direction
- Web design
- Design system
Deliverables
- Marketing site (12 sections)
- Component library
- Brand usage guide
More work
